- 5G ultra-wideband is faster and more reliable than other mobile networks
- Visitors to the Miami GP will have access to a range of fan apps
This weekend’s first Miami Grand Prix will be the first Formula 1 race in the United States to be covered by Verizon Wireless’ “ultra-wideband” 5G service, the carrier using the network to power apps and devices. experiences to improve the fan experience.
Ultra-Wideband 5G uses high-bandwidth spectrum in the millimeter wave (mmWave) range to deliver ultra-fast speeds of up to 1 Gbps, greater capacity, and ultra-low latency over relatively short distances. This makes the technology ideal for dense, heavily populated areas like sports venues.
No less than 80,000 fans are expected each race day, all of whom will use their smartphones to follow the events and access social media to share their experience of what is likely to be a very “Instagrammable” event.
“Verizon is focused on creating new innovations powered by 5G, unearthing what’s possible using the power of our network, and working with partners to transform industries from sports to retail,” said Srini Kalapala. , senior vice president of Verizon technology and product development. . “This is a great opportunity to reimagine the experience for fans and purchases at sporting events. This is just the tip of the iceberg as to the experiences that 5G and edge computing can unlock.”
One of the reasons the sports industry is so excited about 5G is its ability to bridge the gap between the experience enjoyed by fans at the venue and those at home. Verizon’s “5G Multi-View” app will allow fans at the track to watch up to seven live camera feeds and listen to race commentary from their seat, ensuring they can always access the coverage broadcast when the action takes place far from their line of sight.
The 5G network will also showcase the future of retail, supporting checkout-less retail at the Hard Rock Stadium Express Shop so fans can avoid lines when shopping for food and drinks. drinks. Customers tap their credit card as they enter the store, with computer vision-enabled cameras tracking items and advanced computing platforms processing the data.
The Miami Grand Prix is destined to be a flagship event for Formula 1 as it continues to grow in popularity, especially in the United States. As a result, plenty of activity surrounds the race, including concerts by Post Malone, Zedd, Tiesto and The Chainsmokers.
Verizon will allow users of the official race app to “transport themselves” into these performances using augmented reality (AR) and 360-degree camera angles so they can get the perfect view no matter what. where they are on the site.
“We are extremely proud to partner with Verizon, a like-minded partner focused on innovating and redefining the fan journey,” said Kim Rometo, Chief Information Officer for Hard Rock Stadium and the Grand Prix of Miami. “Our goal for the Crypto.com Formula 1 Grand Prix of Miami is for every fan to leave the event thinking about a first-class time and we are thrilled to partner with Verizon to deliver these unique and personalized experiences.”