Do big tech companies know you better than your friends?


There is no doubt about the benefits of the Internet today. We have a power in our hands that can make us see each other even though we live miles from each other, send money, share memories and much more.

Plus, as you might have heard the saying goes, everything has two sides – the good and the bad. The Internet has two sides and has many drawbacks. The major downside is that anyone who uses social media or accesses content on big tech sites has exposed their personal information to these companies.

Yes, you heard right; nothing is private anymore. Big tech companies know you better than your friends. They know where you are going, what you are doing and your personal preferences. Sounds like fiction, right? Unfortunately, it is not the case.

Do you know how these big tech companies know you? Or what exactly do they know about you? If not, this article is here to help you find out.

What do big tech companies know?

Google, Facebook, Amazon, Microsoft are some of the biggest tech companies out there right now. For example, if you Google something or click on an ad for a clothing brand that day, that business knows you are interested in it.

Likewise, there are other things like the following aspects.

Your interests

Google knows all about your interests; it continues to track your research and look for activity on other platforms, which can help identify your interests more precisely. So if you are looking for specific things, it is very easy for Google to target you with associated ads and suggestions.

Additionally, Google Assistant, an AI assistant that most Android users use for different purposes, provides Google with a lot of knowledge about people. The wizard asks for a lot of permissions and additional information to give better search results and timely reminders. Google can easily use the permissions and information you provide.

Your location

There are many apps available today that allow you to track your location without the need for GPS or Wi-Fi signals. These tracking apps connect to cell towers in your area to tell businesses who is in what location. so that they can run ads accordingly. Additionally, when people search online for local stores, it is easier for large tech companies to track the location of users in real time based on their IP addresses.

Your contacts

Over time, as you continue to use the services of big tech companies like Google, Microsoft, and a few others, your contacts on those devices get synchronized with their servers. This makes it easy for Facebook and other businesses to know your friend list, which they use to target ads and suggestions for other people in your circle of friends.

Phone calls and SMS

You might think that phone calls and text messages are private and inaccessible to any business or anyone. Well, you must be wrong in this case. They can easily track all the information regarding your calling frequency, where you are calling from, the numbers you are calling etc. Plus, to make matters worse, they can even access the content of your text messages. However, this breach of privacy does not always happen. Usually, metadata is the target of most providers.

Your health and fitness data

Many portable devices track all the physical activities you do every day and provide you with reports. According to market experts, by 2022, more than 137 million people will use such devices, and that number will grow rapidly in the years to come as these devices become affordable for everyone.

These portable devices connect to your smartphones via Bluetooth, creating a connection between web services and making it easier for businesses to learn about our daily activities, including sleep patterns, what you eat or your activity level.

Your voice

The latest speech recognition and text-to-speech technology available on Google Assistant, Siri, or any virtual assistant can let businesses know your accent, what language you speak, and more. They can even access recordings of your voice from these devices. to find out more about you.

Plus, if you use an online help chat service, that business can listen to anything you say, making it easier for them to discover your language.

Can you delete all of your data available online?

Well, you can try to delete all your data present online, but the hard truth is that it is impossible to completely turn off your fingerprints online. Most companies keep your data in different databases by making a copy of it, and some, like Google, keep it for two months before deleting it completely.

Additionally, you can try using a VPN to access the internet. Many top VPNs can give you military-grade security and privacy to browse the things you love without worrying about data leaks.

In addition, you can change the permissions of the app on your smartphone or PC and limit the permissions to essentials only. With the launch of Android 11 and iOS 15, you can set the allowed usage according to your preferences. You can restrict apps to accessing information only when using the app or only a one-time permission.

Conclusion

People also love to use the services provided by big tech companies because they deliver accurate results which saves time. So, it’s hard to walk away from these big tech companies, but the point is, they don’t care about your privacy. So you should try to take serious steps to protect your identity.

About Ferdinand Caldwell

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