Direct routing of calls on Microsoft Teams simplified in APAC

Wholesale telecommunications provider Telcoinabox, part of Symbio Holdings, has launched Unite Calling, a Microsoft Teams direct routing solution designed to simplify cloud calling for small and medium-sized businesses, first in Australia and later in the wider Asia-Pacific region.

According to Symbio, this latest innovation makes it faster and easier for service providers of all sizes to tailor a cost-effective Direct Routing offering for Teams calls and deliver a high-quality experience to end users.

The company says Unite Calling is a native Teams application that combines advanced automation and modern authentication standards through direct interconnection with carriers, making it the most innovative Teams calling solution available.

The service is nationally hosted within Microsoft Azure with enterprise-grade security and leverages Symbio’s geo-redundant high-availability carrier network.

According to John Cleaver, CEO of Symbio’s Telco as a Service (TaaS) business division, with more than 270 million monthly users worldwide, Microsoft Teams is the world’s leading business collaboration tool.

He says Teams has “seen exponential growth throughout the pandemic that shows no signs of slowing down.”

Gartner predicts that 75% of enterprise users worldwide will not use a desk phone by 2024, up from 30% in 2020. As the unified communications market continues to grow and spending is expected to reach $53 billion of dollars by 2025, Symbio says it delivers the seamless calling experience needed to support a cloud-based future.

“For small service providers, launching Direct Routing for Microsoft Teams is both time-consuming and expensive, and requires significant technical capabilities to properly deploy and manage,” Cleaver says.

“We are proud to be the first company in the Southern Hemisphere to help small and medium-sized businesses that have battled the pandemic to be able to digitize themselves by simplifying processes and improving their access to cloud calls.

By removing barriers to deployment, we’re also helping our customers generate new revenue streams from Teams calling and enabling their end users to capitalize on the booming enterprise communications market.

Leveraging advanced automation technology, Symbio says Telcoinabox’s solution also provides an intuitive and seamless user experience for service providers to manage all of their customers in one place, entirely within Microsoft Teams.

This eliminates the need for providers to switch between multiple systems, streamlining service delivery and reducing the risk of human error. Symbio says the platform also provides real-time control without the need for PowerShell and, by extension, specialist knowledge and training.

“Our goal is always to help our customers compete and win. Our technology will allow smaller providers to launch their own Teams calling offering to provide their customers with a premium calling experience without the high costs,” Cleaver said.

“We pride ourselves on offering the industry standard in Direct Routing and delivering a greater return on investment for our customers and their end users.”

Unite Calling will be available to resellers and managed service providers on the Microsoft Market Place in Australia from May, with further plans to launch in Asia Pacific as part of the company’s broader regional business expansion strategy. Symbio.

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